This is a logo design for a financial and fitness coach. Aja wanted her logo to say, "You can do hard things." She wanted something bold, superhero bright, serious but approachable and as simple as possible. Done.
When I was designing this logo I was picturing Aja standing on top of a skyscraper with a brightly colored cape flowing behind her.
(Photo by Zaksheuskaya from Pexels)