Project Description

I was happy when New Breath Foundation asked me to design another annual report for them. And my client contact was happy when I told her my final hours and cost came to HALF of what I originally quoted (based on the previous year's report)! The previous report had been very text heavy and they were a new client, so I think it took me some time to work out the branding and get everything to work cohesively. And this year I wanted to make sure things looked cleaner and the pages felt less busy. I went with cleaner backgrounds and a simpler, more soothing overall look. And it helped that I wasn't reinventing the look and feel and could borrow elements from the previous report, to help with more consistent branding.